Polygiene, the global leader in stays fresh technologies, is proud to present the partnership with Osklen and the launch of a limited edition of their classic black t-shirts with Polygiene.
Osklen is seen as one of the forerunners of the New Luxury concept that advocates conscious fashion and sustainable luxury, which fits well with Polygiene’s mission to turn fast consumables to durables as treated garments last longer and can be washed less.
According to Oskar Metsavaht, founder of Osklen and currently its director of creation and style, “a brand is identified as luxurious if it involves so-called noble values. These, however, imply social concern and the preservation of natural resources for the next generations.”
Osklen runs 53 proper stores and 22 franchises in Brazil, in addition to stores in New York, Miami, Tokyo, Mykonos and Punta del Este as well as online sales. The products will be in stores in October 2019
“Osklen’s way of prioritizing social concern and preservation of natural resources aligns well with our sustainability strategy of minimizing the use of resources and prolonging the life of garments. As we recently entered the Brazilian market, the largest economy in Latin America, our focus is set to add a number of new partner brand from Brazil, in the near future”, says Ulrika Björk, CEO Polygiene.
Osklen’s classic black t-shirt gets a limited edition within the brand’s latest collection, ASAP Forests. Made from e-cotton, a cotton knit cultivated in Brazil, with certification that the production follows sustainable criteria of good social, environmental, and economic practices, the line brings the traditional t-shirt design and also a new take on the dress. The pieces undergo the “Polygiene” treatment directly on the fabric. The collection has received broad coverage in media and prior to the launch, both the Black Edition and Polygiene were mentioned in Vogue Brazil, among others.