Scents and sensibility

With a seemingly endless choice of consumer goods, how do you make your product stand out from the crowd?

Scentmaster is a range of highly concentrated fragrance, flavour and deodorising masterbatches from Addmaster designed to give manufacturers a competitive edge. The technology can applied to a wide variety of polymers and application;, it is currently used in educational products including multi-sensory environments to stimulate children with learning disabilities, helping to keep washrooms smell pleasant and fresh and perfumed polymers in packaging to entice consumers with scents.

It has even been used to improve animal welfare – as a a tasty toy to de-stress stressed out pigs.

Scentmaster can be supplied in high concentrations. Typical addition rates are 1% or lower, making it a cost-effective and valuable addition to a product. Almost any flavour or fragrance can be matched or fragrances ca designed to block offensive or unwanted odours.

Addmaster Marketing Manager Karl Shaw explains: “The relationship between our sense of smell and our ability to retrieve memories and evoke emotions is a proven fact and an established marketing tool.

Scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. It can also increase sales, improve customer satisfaction and boost brand loyalty.”

Adding scent to a product is not a particularly new technology, but standard production techniques often produce disappointing results because fragrances and flavours can easily be destroyed by the high temperatures required during polymer processing.

Scentmaster is manufactured and supplied in a unique format that ensures that all of the fragrance is protected, allowing it to remain fresh and stable and deliver the subtle top notes of a high quality scent.

Another problem with so-called ‘scent marketing’ is that the smell can be too overpowering, or simply wrong – a sure way to drive customers away. Scentmaster additives are designed to give an accurate, lasting scent in the final product. Customers can select from a standard range, or request bespoke scent just for their use.

Scentmaster technology can also eradicate offensive smells with deodorising technology. This is a unique product tailored to confuse the human nose so that it only identifies a pleasant smell instead of the offensive malodour.

To find out more about Scentmaster technology, call +44 (0) 1785 225656 or request a brochure.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.