ASDA banishes kitchen waste smells with Scentmaster

Supermarket giant ASDA has extended its range of Addmaster value-added products with a new range of bin liners containing Scentmaster technology.


Kitchen waste produces bad smells. Scentmaster technology blocks the offensive or unwanted odours and helps keep kitchens smelling sweet by replacing the bad smells with a fresh, clean scent.

ASDA’s new Extra Strong bin liner cartons are also  printed with a QR code (left) which links to a short video explaining the odour-masking technology contained in the plastic liners (see video below).

Addmaster Marketing Manager Karl Shaw explains: “animated video is great marketing tool for connecting with consumers. 

Many of our customers find it is a very inexpensive way of giving their products a competitive edge by explaining the benefits of our technologies.

If anyone is interested in having a consumer explainer on their own product packaging, we’ll be happy to help you through the process.”

ASDA has also previously launched a range of Biomaster protected own label cling film, kitchen foil and greaseproof baking paper and a range of reusable Biomaster protected bags.

Contact us today if you would like more information about Scentmaster Fragrance Technology.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.