UK major retailer launches antibacterial cool bag

Biomaster has extended its antibacterial shopping bag range on the UK high street with a stylish new cool bag featuring unique technology developed with partner B&G Products.

The bag is now available in Morrisons’ stores nationwide in a new eye-catching end-of-aisle display. The new cool bag features insulation with inbuilt Biomaster antibacterial protection which inhibits the growth of dangerous bacteria and is effective for the lifetime of the bag. 

The bag maintains hot food at a good temperature and keeps chilled or frozen products cold, meanwhile reducing the growth of harmful bacteria between shopping trips.

The active Biomaster antibacterial agent is built into the cool bag during the manufacturing process, so the product protection works 24/7 and lasts for the useful lifetime of the item.

Last year the unique antibacterial reusable cool bag was shortlisted for a packaging industry award, after winning a host of new orders in Britain and Europe.  

Peter Ralten, Commercial Director for Staffordshire company B&G says: “The bag has been manufactured without the use of mixed materials making it easy to be recycled after its long life.

Due to its unique insulation, antibacterial protection and patented closing mechanism, it is an ideal multi-purpose bag for everyday shopping. It protects breakables against impact, maintains chilled, frozen and hot food temperature and prevents shopping rolling around in the car.”

Paul Morris, Addmaster CEO & Founder adds, “we are delighted to be an integral part of the new Morrison’s cool bag. The addition of Biomaster antibacterial technology provides the added protection consumers are looking for in this innovative product.” 

For more information visit the B&G website.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.