Shoppers will switch supermarket to avoid Campylobacter, says FSA

Supermarkets face losing half their customers to rival retailers if they stock chicken at ‘high risk’ of campylobacter contamination, reports the Food Standards Agency (FSA).

New consumer research survey on campylobacter – the biggest cause of food poisoning in the UK – by the FSA reveals that half of consumers (53%) said they would start buying poultry from another supermarket if their usual shop sold a higher than average amount of chicken that is at ‘high risk’ of campylobacter.

The survey also shows that the public wants further action to reduce poultry contamination. Two-thirds of people asked want to see meat processors and supermarkets slash levels of campylobacter beyond the current industry-agreed target of 10%.

Steve Wearne, Director of Policy at the FSA, says: “We have always said that consumer power will ultimately push industry action.”

Addmaster (UK) Ltd. has worked in partnership with Europe’s leading multi-material packaging manufacturer, LINPAC Packaging to develop a range of technically advanced trays and films with built-in Biomaster antimicrobial technology to reduce the growth of bacteria including Campylobacter on  the outer packaging of fresh meat.

A previous FSA study found that about 7% of raw chicken outer packaging on supermarket shelves is contaminated with campylobacter. In real terms this means that almost 9 million packs of raw chicken are sold in the UK every year.

For more information about LINPAC antibacterial fresh meat packaging visit the website.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.