Antibacterial lunch bag shortlisted for two UK Packaging Awards

A children's educational project featuring Biomaster technology has been shortlisted for ‘Innovation of the year’ and ‘Flexible plastic pack of the year’ at the 2018 UK Packaging Awards.

Kids Ink™ is a web-to-print platform that allows children to design a completely unique personalised lunch bag. This initiative is designed to teach children how to be environmentally friendly, but in a fun, creative and interactive way. 

Launched only a few weeks ago, the project brings together the expertise of three UK based companies, Ultimate Digital, B&G Products and Addmaster to produce eye-catching bags that kids have described as “cool” , “amazing” and “extravagant”. 

Chris Tonge Executive Director of Ultimate Group explains: “Kids Ink™ is unique because it is a really easy to use online drawing tool which our Smartflow system turns into print ready digital artwork. 

Kids Ink™ is a world first as every other personalised campaign has used part of the design as a template but our platform enables the whole design to be totally unique to each child. 

The Kids Ink™ platform can also be used on every other pack formats as well, for example cartons and bottles”.

Biomaster partner B&G Products, manufacturers of bespoke shopping bags, converts the digitally printed film and attaches the handles to produce unique children’s lunch bags.

The bags are also lined with inbuilt Biomaster antimicrobial protection which inhibits the growth of harmful bacteria on surfaces. This means that the lunch bags can be reused time and time again.

Kid’s Ink™ is expected to take the new school year by storm giving schools a tool to produce fun and interactive lessons. 

In a trial run of the new Kids Ink brand 31 children from Middlethorpe Primary Academy in Cleethorpes were invited to watch their very own designs being digitally printed onto insulated reusable lunch bags.   

Michael Elliott, Assistant Head at Middlethorpe said: “The children have had a really good day and an appreciation of how things are made from design to product. Being able to do design and technology and promote healthy schools outside the classroom is really valuable for learning.” 

To find out more about Kids Ink visit the Ultimate Digital website.

To find out more about B&G Products visit the company website.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.